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BUY ANY Michelin two wheel tyre and GET A CHANCE TO win a motorcycle!

Michelin, world’s leading tyre technology leader, invites all motorcycle and scooter riders to participate in its new campaign ‘SHOP N WIN’ across India from 1st April 2017 to 30th June, 2017.

All a customer needs to do is buy a set of Michelin motorcycle or scooter tyres from a Michelin authorised dealer to get assured gifts and a chance* to win several prizes.

  • Upon purchase, the customer receives an assured gift worth up to Rs 750. These gifts could be either single movie ticket or coffee for two at a branded coffee shop worth upto Rs 250/- or Jabong.com discount vouchers worth Rs 500/-
  • The customer can then logon to Facebook.com/MichelinIndia and post a selfie with his/her two wheeler with Michelin Tyres, include a catchy caption and tag minimum of five friends.
  • By doing this, the customer becomes eligible for additional prizes.
    • *Seven weekly winners with maximum number of likes/comments on the uploaded selfie will win a Duffle Bag worth Rs. 2999
    • *The best selfie and best caption will get a chance to win a Grand Prize of a Canon EOS 1200D DSLR Camera (18MP, 18-55mm) and Apple iPad Mini 4, respectively.
    • *One lucky winner gets the Mega prize, - KTM Duke 200.

Pradeep G Thampy, Commercial Director, Two Wheels, Michelin Africa, India and Middle East said "Along with the commuter segment, the growth of the 250+cc is a very positive trend. In India, our motor cycle tyre portfolio covers the widest possible range of motorcycles, for both high - performance as well as the daily commute segment. With our ‘SHOP N WIN’ campaign, we are bringing an exciting experience for the Indian two-wheeler riders".

To locate an authorised Michelin dealer or for more information about this campaign, please visit - www.motorcycle.michelin.in or contact us on 18001036424

About Michelin

Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tyres for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. It also offers electronic mobility support services on ViaMichelin.com and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 112,300 employees and operates 68 production plants in 17 different countries. The Group has a Technology Center in charge of research, development and process engineering, with operations in Europe, North America and Asia.

MICHELIN brings Scorcher tyre range for Harley-Davidson® motorcycles to india

Michelin, the world’s leading tyre technology leader, today announced the availability of co-branded Harley-Davidson range of MICHELIN Scorcher tyres in the Indian replacement market through Michelin authorized dealer network. The MICHELIN Scorcher 11 and the MICHELIN Scorcher 31are fitted as original equipment on Harley-Davidson Sportster®, Dyna®, V-Rod® and Harley-Davidson Street® motorcycles.

This is part of the Michelin and Harley-Davidson global agreement allowing these tyres to be sold through authorized Michelin and Harley-Davidson dealers. Michelin and Harley Davidson have been global partners since 2008.

Pradeep G Thampy, Commercial Director- Two Wheels for Michelin Africa India Middle East said “We are very pleased to bring the MICHELIN Scorchers, specially designed and engineered for passionate Harley-Davidson riders in India. We always strive to bring best tyre technology products for the Indian consumer and are happy to make MICHELIN Scorchers available to a wide network of Michelin dealerships across India in the replacement market. With the inclusion of these tyres, today, our motor cycle tyre portfolio covers the widest possible range of leisure motorcycles in India.”

MICHELIN® Scorcher 31: This tyre range was recently type-approved as accessory fitment for the Harley-Davidson Touring range and is fitted as original equipment on nearly all Harley-Davidson Sportster® and Dyna® models. The MICHELIN Scorcher 31 showcases three key attributes: grip, resistance to wear and maneuverability.

Its exclusive tread pattern was purposely designed to improve road holding and facilitate the clearance of water. Its compound – which incorporates Michelin’s latest generation synthetic polymers – generates excellent grip, particularly on damp surfaces. In the bigger sizes, the use of aramid fibres guarantees robustness without increasing weight.

The ingredients used for the compound and the specific manufacturing process for this tyre combine to make it strong and durable, while at the same time offering agile handling and remarkable stability, even at high speed. These tyres come with the special Amplified Density Technology (ADT) which has a rigid, high density carcass for enhanced agility and feedback, plus effective protection against punctures.

MICHELIN Scorcher 11: The first radial tyre intended for the Harley-Davidson Sportster SuperLow®, XR® 1200, V-Rod® Muscle® and Night Rod® Special models was the MICHELIN Scorcher 11 tyre which drew its inspiration from the firm’s Hypersport ranges.

Its semi-slick tread maximises the contact patch with the ground, and aramid tread plies reduce weight while resisting centrifugal growth. Its profile ensures responsive performance and stability at high speed. Its compound features MICHELIN SRT (Silica Rain Technology) which delivers optimum grip on damp or wet roads, as well as longer life.

AVAILABILITY

The six Michelin Scorcher range tyres are available across the country at all Michelin authorized dealers in addition to the Harley Davidson network in India.

availability

To locate an authorised Michelin dealer please visit www.motorcycle.michelin.in or contact us on 18001036424 or info.india@michelin.com.

About Michelin

Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tyres for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. It also offers electronic mobility support services on ViaMichelin.com and publishes travel guides, hotel and restaurant guides, maps and road atlases.

Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 112,300 employees and operates 68 production plants in 17 different countries. The Group has a Technology Center in charge of research, development and process engineering, with operations in Europe, North America and Asia.

Michelin brings high-performance bicycle tyres to India

Michelin, the world’s tyre technology leader, today announced its entry into the high-performance bicycle tyre market in India with the premium Road Range, Mountain Bike Range and City Trekking Range.

Pradeep G Thampy, Commercial Director, Two Wheels, Michelin Asia, Africa and Middle East, said, “The premium bicycle market has witnessed significant growth in recent times. With rising consciousness about health benefits, cycling as a leisure and adventure activity will spur further growth in this market. Industry analysts estimate this segment to grow between 25-30% annually.”

He added “Our bicycle tyre ranges are unrivalled in performance, thanks to continuous innovations as they are engineered to meet demands of the most exacting cyclists. The newly launched range has something for every kind of cycling enthusiast the pro, the daily user and the adventure seeker.”

Road Range

The MICHELIN PRO4 Service Course offers the perfect balance between sport riding and longevity. In addition to improving safety, it increases cornering speed on wet roads.

The MICHELIN PRO4 Endurance is intended for riders who want long-lasting tires. With added protection against cuts and scrapes, the tyre combines high-level performance and outstanding longevity.

The MICHELIN PRO4 Comp Service Course was developed for demanding cyclists looking for maximum rider output and efficiency. The tyre features very low rolling resistance and unequaled grip on wet roads.

MICHELIN Lithion 2 features performance and durability. This puncture-resistant tyre is composed of four overlapped 60 TPI ESC (extra supple casings), improving its suppleness and performance.

MICHELIN Dynamic Sport road is a strong all around tyre with a slick tread. For everyday use, Dynamic Sport road offers great performance and long tread life.

Mountain Bike Range

The MICHELIN Wild Grip’R is a tyre for mixed terrain with excellent balance between grip, efficiency and self-cleaning. GUM-X Series compound helps in extraordinary grip and superior service life.

The MICHELIN Wild Rock’r is a tyre for extreme terrain with a sturdy tread pattern making it efficient in extreme conditions. It’s large tread blocks, arranged over the whole width of the tread, withstands the most extreme stresses.

City Trekking

The MICHELIN Protek Max is reinforced with MAX protection and is designed for multi-purpose use on asphalt and trail. The continuous design at the center and the high level of grooving on the shoulders gives excellent grip on wet and greasy surfaces.

The MICHELIN Protek Cross is an all-trail tire for maximum control and ease of rolling. Its tread pattern allows it to be used on all types of terrain and in all weathers, for both On-Road and Off-Road use. The 1mm anti-puncture reinforcement provides effective protection for everyday use.

The Michelin Bicycle tyres are available for Indian consumers at bicycle stores and www.trailsofindia.com/. The price of the tubes and tyres range between INR 690 to INR 2699, plus applicable taxes.

About MICHELIN

Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Center, responsible for research and development, with operations in Europe, North America and Asia. (www.michelin.com)

Michelin India also hosts an active and passionate community on our Facebook page.

For further information, please contact:
Michelin India
Hiranmay Choudhury
Mobile: +91-9643804233

MICHELIN India manufacturing facility awarded ISO/TS 16949 certification

Michelin, the world’s tyre technology leader, has been awarded the ISO 9001 and ISO/TS 16949:2009 Quality Management System Certification for its manufacturing facility located near Chennai, Tamil Nadu by UTAC (Technical Union for the Automobile, Motorcycle and Cycle Industries).

Mr. Atul Renavikar, Director, Michelin India Manufacturing plant said, "Our commitment to quality, innovation and technical performance is relentless and continuous. The ISO 9001 and ISO/TS 16949 certification applies to companies that contribute added value and quality to manufactured products. This certificate demonstrates strict adherence to highest quality standards that Michelin is synonymous with across the world."

The ISO TS 16949:2009 certification awarded to Michelin India encompasses development of a quality management system that exemplifies that the plant is demonstrating continual improvement, emphasize defect prevention and reduction of variation and waste in the supply chain. The ISO TS 16949:2009 certification also ensures the organization meets the needs of customers and other stakeholders, while meeting statutory and regulatory requirements related to the product, enabling the company to do business with automotive OEM customers.

UTAC is recognize as one of the world's most reputable certification organization and contributes to the development of industrial standards (IEC, ISO). UTAC has been designated as an organizeme Technique Central (OTC - Central Technical Body) by the French government with responsibility for centralisation and monitoring of inspections.

MICHELIN unveils the second edition of Green Guides in India

Michelin, the world’s tyre technology leader, today announced the launch of its second Michelin Green Guide in India. The Delhi, Agra and Jaipur Green Guide edition is the second in the series, following Chennai (Tamil Nadu) edition in early 2013. The guide encourages travelers from across the world to explore the rich heritage and culture of diverse India.

“After launching the Green Guide to Chennai and Tamil Nadu, we wanted to add another edition which would reflect the rich culture and heritage of India. It is impossible to tell India’s tale without talking about the magnificent art and architecture of the Mughal era. Hence we came up with Delhi, Agra and Jaipur- the golden triangle with an added perspective on sustainable tourism. At Michelin, our core mission is to enhance mobility around the world not only through innovative Michelin tyres, but also through our flagship mobility assets such as the Green Guide” Said Cynthia Ochterbeck, Editorial Director of Michelin Travel Partner.

“India offers a dynamic mix of cultural and historical elements in its unique travel destinations. Across a broad spectrum of remarkable sights from the coasts to the Himalayas, India offers an abundance of trip-of-a-lifetime opportunities, for local and international travellers alike. We hope that with the second edition of the Green Guide coming to India, we can contribute our share to the rapidly evolving tourism market in the country” she added.

The brand new Michelin Green Guide Delhi, Agra & Jaipur encourages travelers to discover northern India’s Golden Triangle, with an added perspective on sustainable tourism. This Green Guide proposes itineraries for exploring the vestiges of the short-lived city Fatehpur Sikri, spotting tigers on a jeep safari in Ranthambore National Park, and experiencing the local colour at Pushkar’s annual camel fair and of course, marveling at the Taj Mahal.

Michelin’s celebrated star-rating system for attractions, detailed maps and recommendations for restaurants and accommodations will help travelers experience the best of the region. Recommendations for places to eat and stay, including those linked to sustainable tourism like trails at off-beat locations, visits to organic farms, bio-diversity protection, and descriptions of the enduring ways of life, culture and heritage that are community based, and environmentally friendly highlight the guide.

The Kindle version of the Michelin Green Guide “Delhi Agra Jaipur” is now available at www.amazon.in

About MICHELIN

MICHELIN, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tyres for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. It also offers electronic mobility support services on ViaMichelin.com and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries. The Group has a Technology Center in charge of research and development with operations in Europe, North America and Asia. (www.michelin.com)

Michelin India also hosts an active and passionate community on our Facebook page.

For further information, please contact:
Michelin India
Hiranmay Choudhury
Mobile: +91-964-380-4233

MICHELIN Pilot Power 3 and MICHELIN Pilot Road 4 radial superbike tyres launched in India

New Delhi January 14, 2015: Michelin, the world’s tyre technology leader, today announced the launch of two internationally acclaimed premium ranges of radial two wheel tyres in India, the MICHELIN Pilot Road 4 and MICHELIN Pilot Power 3.

Pilot Road 4 and Pilot Power 3 are designed for high-performance for the 600cc and above superbikes. These two new tyre ranges will cover a broad range of super-sport motorcycle models that are used differently, for both road and track usage and will be available to equip motorbikes already on the road such as Kawasaki, Ducati, Aprilia, Benelli, Yamaha, Hyosung, Honda, etc.

Pradeep G Thampy, Commercial Director, Two Wheels, Michelin Asia, Africa and Middle East said “Michelin is delighted to bring Pilot Road 4 and Pilot Power 3 to the discerning Indian consumer. Industry analysts predict the Indian superbike market of 500cc and above, which has been growing at has been growing 40-50%, year on year, to more than double in the next five years. This makes it an exciting time for the performance motorcycle market in India. Today, our motor cycle tyre portfolio covers the widest possible range of motorcycles in India, high - performance or the daily commute segment. We are committed to India and will continue to excite the Indian consumer with our advanced portfolio of products.”

Designed to deliver maximum safety in all conditions along with durability, these two product ranges push boundaries of braking and performance. They are a tangible illustration of Michelin’s Total Performance strategy of constantly and simultaneously improving tyre performance characteristics across all parameters.

MICHELIN Pilot Road 4: Pilot Road 4 delivers enhanced safety in all situations and an extended tyre life. Pilot Road 4 features XST+ technology, specially designed for outstanding wet weather braking. It helps the tyre stop faster on wet pavements and slippery surfaces. Pilot Road 4 also features Michelin’s 2CT technology with 100% silica compounds for optimum balance between grip and longevity.

MICHELIN Pilot Power 3: Pilot Power 3 is designed for roadsters and sport motorbikes. Primarily intended for road use (85%), the new tyre can also deliver an exciting ride on the track. Developed with a combination of 2CT and 2CT+ technology, it offers more stability when cornering, especially under strong acceleration. The tyre offers enhanced safety performance with unique tread pattern design that makes Pilot Power 3 best in class wet breaking while delivering stability on steep angles without compromising with the pace.

MICHELIN Pilot Road 4 and MICHELIN Pilot Power 3 are available nationally at Michelin premium dealerships - the Michelin Priority Partners, the TYREPLUS network and Michelin retailers.

 

About MICHELIN

Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Center, responsible for research and development, with operations in Europe, North America and Asia. (www.michelin.com)

Michelin India also hosts an active and passionate community on our Facebook page.

For further information, please contact:
Michelin India
Hiranmay Choudhury
Mobile: +91-964-380-4233

Michelin enters scooter tyre market in India

Launches MICHELIN City Pro range

New Delhi, January 20, 2015: Michelin, the world’s tyre technology leader, today announced its entry into the scooter tyre market in India with the launch of MICHELIN City Pro tyres for scooters and motorcycles of up to 150cc. With robust tyre construction, the MICHELIN City Pro is an advanced two-wheeler tyre range that is best suited for daily commute.

Pradeep G Thampy, Commercial Director, Two Wheels, Michelin Asia, Africa and Middle East, said, “Scooters have become increasingly popular in India and emerged as a preferred choice of commuting because of ease of riding and parking in congested areas. The convenience of push start, fuel efficiency and comfort of automatic transmission are enablers to this new trend, which has also seen more and more women adopt scooters as their choice of mobility. MICHELIN City Pro, a robust tyre will offer daily commuters with a comfortable in-city ride experience”

MICHELIN City Pro is the latest generation of Michelin scooter and motorcycle tyres, especially designed for intensive urban use, subjected to the most demanding of impacts and stresses. The combination of three reinforced plies and a layer of rubber beneath the tread make the MICHELIN City Pro extremely robust, thus reducing the risk of punctures. Its new tread pattern with large circumferential grooves delivers improved wet grip.

MICHELIN City Pro tyres are available nationally at Michelin premium dealerships - Michelin Priority Partners, the TYREPLUS network and Michelin retailers.

 

About MICHELIN

Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Center, responsible for research and development, with operations in Europe, North America and Asia. (www.michelin.com)

Michelin India also hosts an active and passionate community on our Facebook page.

For further information, please contact:
Michelin India
Hiranmay Choudhury
Mobile: +91-964-380-4233