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MICHELIN enters scooter tyre market in India

Launches MICHELIN City Pro range

New Delhi, January 20, 2015: Michelin, the world’s tyre technology leader, today announced its entry into the scooter tyre market in India with the launch of MICHELIN City Pro tyres for scooters and motorcycles of up to 150cc. With robust tyre construction, the MICHELIN City Pro is an advanced two-wheeler tyre range that is best suited for daily commute.

Pradeep G Thampy, Commercial Director, Two Wheels, Michelin Asia, Africa and Middle East, said, “Scooters have become increasingly popular in India and emerged as a preferred choice of commuting because of ease of riding and parking in congested areas. The convenience of push start, fuel efficiency and comfort of automatic transmission are enablers to this new trend, which has also seen more and more women adopt scooters as their choice of mobility. MICHELIN City Pro, a robust tyre will offer daily commuters with a comfortable in-city ride experience”

MICHELIN City Pro is the latest generation of Michelin scooter and motorcycle tyres, especially designed for intensive urban use, subjected to the most demanding of impacts and stresses. The combination of three reinforced plies and a layer of rubber beneath the tread make the MICHELIN City Pro extremely robust, thus reducing the risk of punctures. Its new tread pattern with large circumferential grooves delivers improved wet grip.

MICHELIN City Pro tyres are available nationally at Michelin premium dealerships - Michelin Priority Partners, the TYREPLUS network and Michelin retailers.

 

About MICHELIN

Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Center, responsible for research and development, with operations in Europe, North America and Asia. (www.michelin.com)

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Michelin India